Niseko's Pricey Passes: Are Locals Being Left Out in the Cold?
This article is aimed at a wider audience, including international visitors considering Niseko, potential investors in the region, and, importantly, the residents and long-term expatriates who form the backbone of Niseko's community. Our perspective is to shed light on the increasing struggle of dedicated local skiers who feel they are being priced out and left behind by the very resort they call home, as Niseko prioritizes high-spending international tourism.